7 C's of Effective Business Communication
by George N. Root III
Effective communication is an important part of
business success. To establish good business communication, it helps to have a
blueprint of the 7 C's of effective communication. You can use your list of
communication "C" words to create efficient communication at all
levels of your company, and to help make interactions with customers more
effective as well.
Concise
In business it pays to get to the point quickly. Effective business
communication uses concise and straightforward language that gets the point
across completely and in a manner that encourages efficient action.
Complete
Plan your business communication carefully so you get all of the
information to your recipient the first time. If you leave out important
information in your initial correspondence, that will cause a series of
problems that will take time to repair.
Conversational
According to communication coach Ric Phillips, writing on the Evan
Carmichael website, it is important to present your information in a
conversational tone that invites interaction, rather than a confrontational
tone that can cause an argument. Effective communication presents the
information in a manner that is not emotional but instead professional.
Clear
With a business communication, you sometimes get only one chance to make
your point. If your information is misunderstood, you may not have the opportunity
to correct it before it escalates into a problem. When you present your
information, be sure to do so in a clear voice that allows every word to be
understood.
Considerate
When speaking to business associates or customers, always open the
conversation to questions and clarifications. When you finish a statement,
allow a moment for the other person to ask a question before you go on to your
next part. When you answer a question, be sure the answer is understood before
moving on in the conversation.
Confidence
An air of confidence in your conversation helps add credibility to your
information. Present your data with a clear and commanding tone that indicates
that you know the subject you are speaking about and that the information being
presented is valuable.
Check
Always check your data and facts before giving a business presentation of
any kind. You may have useful ideas, but if they are accompanied by incorrect
information, the power of your ideas is lost.
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